We need to start looking at individuals as human beings, and not just look at their small consumer status.

Kingdom is a group of professionals who believe in understanding the needs of a new liquid society that is leaving behind the old value system.

Today, consumers are taking the initiative to dialogue with brands, to question them. They generate content, boycott a country, exchange dictatorships for spaces for dialogue where they are integrated. They consider imposition as a short-term path. They are awakened individuals. They knows that they has power, they want to use it, and they want to have a peer relationship with brands.

In this context, dialogue is mandatory. It is no longer possible not to integrate it, because the consumer will leave brands talking to themselves.