ACTIVITIES

Creative Concept

Brand Identity System

Retail Design & Interior Design

OVERVIEW

The design and construction of this place was created with the idea of looking for a parallelism between the space and the way Chef Chocolatier works that gives life to the brand. In the process of making the chocolates, Luis works with traditional French techniques, but at the same time he imprints on each of his pieces, in an avant-garde manner, textures, colors and flavors that give them a very distinctive touch. In the same way, when developing the space, we were inspired by the traditional Art Deco building from the 30's, proposing authentic elements and materials from that period, rescuing the spirit of those years, but with a design that integrates some avant-garde details such as the use of color, light and the use of elements that facilitate the contemporary way of life. The other challenge when designing the store was to integrate in a 100 m2 space the complete workshop where all the chocolates, cakes, desserts and other products are made, with the point of sale where consumers live the experience of the brand. Tout Chocolat is an example of Kingdom's passion for integrating all areas of the Agency in building a brand identity. Working together on the logo, the packaging and the point of sale.