ACTIVITIES
TV Spot
Production & Event
PR
Brand Experience
OVERVIEW
360 campaign that achieved a notorious nationwide celebration. Fans and opponents from all over the country, and even from the USA, commented positively on the impact of this campaign for the 100th birthday of Mexico's largest soccer club.
TV SPOT. HEROES
LOVE ME FOR ANOTHER CENTURY
That the Americanista feel proud and part of the biggest soccer team in Mexico. To promote the love of Club America.
HATE ME ANOTHER CENTURY
Understanding the rivalry of soccer, make the opponents wish the message had been produced by their team.
TV SPOT. HERITAGE
THE MOST VIRAL CAMPAIGN
With exceptional results, the campaign that has achieved the greatest visibility and impact. Well above the expected results. It has been the most successful campaign in its 100 year history.
It has been named the best campaign of the entire Televisa group, not only in their internal competitions, but for the positive and impressive results they have had.
2.550.994
Organic Views in 48 hours prior to its release.
TV SPOT. VOICES
Photographic exhibition 100 years of greatness.
Kingdom worked on the integral campaign of the 100 years of Club America. Project where not only was he in charge of the strategy, creativity and production of the campaign, he was also responsible for producing the Photographic Exhibition of the commemorative book of the 100 years of the Club.
For this, he worked on a large scale assembly in the Azteca Stadium, where the best images of the book of America: "Grandeur" were exhibited. This exhibition was kept in the esplanade of the Azteca Stadium for a month to the delight of its fans... and why not, so that they can contemplate this great history, their rivals.
MAKING OFF VIDEO.
Kingdom tries in every brief
to cross the border of advertising
to turn messages into news.
With Club America we did it, literally.
Because the traditional grand
narratives of advertising are going to be
replaced by pop moments.