ACTIVITIES

TV Spot

OOH

Print

Digital Campaign

Production

OVERVIEW

For the first time, this campaign had to include all sectors of the population, and be especially appealing to millennials. It had to have a voice that cut across the government's communication tone.

MEXICO´S SECOND HIGHEST INCOME (GNP)

Tourism is the second most important income for Mexico, after oil. And 8 out of every 10 pesos that come in are from Mexicans traveling through Mexico.

LET'S ALL TRAVEL THROUGH MEXICO

It is the most important programme for the tourism sector that promotes economic flow between industry players.

FACEBOOK +18.425.301

The total number of reproductions that the 7 pieces have had of the campaign in these first 2 months. Unexpected performance.

YOUTUBE +12.101.236

The total number of reproductions that the 7 pieces have had of the campaign in these first 2 months. Unexpected performance.

30.526.537 views

in the first month of the campaign.

The performance that this campaign is having has broken all the records of reach that would have been expected.

The response of the public in terms of tone and content of the communication has been very positive. It has included all age, socioeconomic and cultural segments. And it is meeting the expectations of identification with millennials and media impact on social networks.