MAGNUM
Magnum México 2021 campaign. The agency was in charge of the creative and production of all digital assets of the three phases of the campaign.
ACTIVITIES
Case Study
TV Spot
Digital Campaign
Production
OVERVIEW
Powered by Magnum’s purpose, we make the Mexican consumer fall in love again with Magnum.
LET YOUR PLEASURE BE A CLASSIC.
CHOCOLATE SHAKER.
IT TASTES LIKE THIS.
DIGITAL EXPERIENCE & PROMO
THE CASE
ACTIVATION IDEA
We created assets to explain the activation idea in partnership with Google and MediaMonks.
Your face can make you win a Magnum.
BUSSINESS DRIVEN
The App read the face. The percentage of micro-expressions detected in the consumer’s face became a discount percentage for the purchase of a Magnum.
A SCANNER WILL READ YOUR FACE
An App showed the consumers a Magnum commercial, and would find out how much the consumer “desires” it. The more you desire it, the higher the discount.
ONCE THE SCAN IS COMPLETED
Consumers receive an email with the percentage of “desirability” that is translated into a percentage of discount on Magnum, ready to redeem in Oxxo.