ACTIVITIES
TV Spot
Production
Social Media
OVERVIEW
Natura's, the traditional food brand, needed to reconnect emotionally with its consumers and become the undisputed brand on the table in every home in Central America.
So, we interpret the brand as a non-governmental NGO to propose to consumers to improve their eating habits and positively impact regional economies.
TV SPOT
CONCEPT IDEA
We made the brand a verb and shouted the proposal in the networks through a manifesto.
NATURA'S.
LET'S NATURALIZE BETTER EATING.
The brand-verb becomes the educational proposal where not only speaks of naturalness in its composition, but also in the naturalness of eating healthier and with natural ingredients when cooking.
LANDING PAGE
We turned a landing of “recétalas” into a space where we could express our philosophy and explain the benefits for us and the local food producers.
SOCIAL MEDIA CONTENT
We focus on different target audiences by generating content for each segment.
BOARD AUDIENCE
JUGGLING FAMILY PROVIDER
CREATIVE FOOD EXPLORER
