OVERVIEW

We selected 4 young Mexican people. We helped them overcome their fears by training them with Virtual Reality, Samsung's proprietary technology. After 4 weeks of training, we took them to challenge their limits, being able to fulfill their dreams thanks to having achieved the goal of overcoming their fears. Kingdom selected them, trained them, challenged, while producing at the same time the audiovisual campaign that would help Samsung promote its BeFearless program in Mexico.