OVERVIEW

For this launch we issued a "signal" on the electronic screens in the street, in all Samsung devices of the users, in the cars with virtual screens, that announced the arrival of the new Samsung Galaxy. At the same time that signal brought the technology press to a special hangar at the Airport, and celebrity brand ambassadors arrived to the hangar, following the same signal. At the same time, an executive from Korea came down from a plane landing at the event with the new release.