SAMSUNG
Kingdom has built the largest Activation in the history of the brand, mounting 350 square meters of screens in the esplanade of Plaza Carso, where one of Telcel's CAC (Customer Service Center) most important in sales is located.
ACTIVITIES
Case Study
Brand Experience
PR & Events
In Store Activation
Production
OVERVIEW
The 350 m2 of screens were made up of 9 consecutive screens of different sizes, through which a perfect continuity of the displayed content was achieved. On the screens, a giant whale was visualized navigating inside all the screens with a perfect continuity between each one. Emulating the activation done in NY at Time Square, the same content was adapted to a new format in Mexico.
CASE STUDY VIDEO
THE EXPERIENCE
To make this experience even more immersive for Mexican consumers, Kingdom developed an App through which it was possible to follow the whale in its journey through the places where there was no screen. In this way, the interaction between the medium and the screen itself, achieved a perfect synchronization through geolocation and augmented reality.
350m2 SCREEN
We built the largest OOH in Latin America, with high resolution screens for daytime visibility, and rain resistant.
GEOLOCATION APP DEVELOPMENT
To emphasize the benefit of the new Galaxy, we developed an app that allowed users to follow the whale in screen-to-screen jumps.
IMPLEMENTATION RECORD IN 2 NIGHTS
In two nights the complete assembly was achieved, without interfering at all with the dynamics of the mall.
STRATEGIC LOCATION
This activation was strategically placed on launch day and during the first weeks, in front of the Telcel store that sells the most in all of Mexico.
MAKING OFF VIDEO
This activation achieved a great call and enthusiasm