ACTIVITIES
Brand experience
Launch activations
PR & Events
In Store Activation
Production
OVERVIEW
For the launch of the Samsung Galaxy S9 with Samsung's super slow motion camera, in addition to an event for 700 people with specialized technology press, celebrities and major clients, we held a dynamic game that empirically demonstrated the benefits of the new camera. The campaign included: Mega massive event with press and celebrities, Roadshow in universities with activations, Brand Experience with consumers, Point of Sale Activations.