ACTIVITIES
Case Study
Influencers
Social Media Content
PR Management
OVERVIEW
The second celebration of World Cotton Day on October 07 was an occasion for us to honor the global importance of Cotton, and an opportunity to educate our key audiences about all the benefits people get from its production, processing, trade and consumption around the world.
With a digital campaign, we showed the positive impact that Cotton will continue to have in the future. Focusing on the sustainability benefits, and responsibility of the customers, we spread our message, highlighting the great impact of small day to day actions such as wearing cotton clothing.
Dress to take care of the world.
World Cotton Day: A day to celebrate everyday.
I combine my clothes with the environment.
I dress as I love, as I love the world. Very much.
My blue jeans take care of the blue ocean.
I call it elegant and responsible sport.
LAUNCHING SPOT
We increase preference and demand for Cotton and educate key audiences about the benefits and value of Cotton.
