MINI 15th ANNIVERSARY
Kingdom launches the special 15th anniversary edition of MINI through VR technology.
ACTIVITIES
Case Study
Brand Experience
VR Content
Production
Activation
OVERVIEW
Mini turned 15 years old in Mexico and to celebrate it launched the special edition Mini 15 years inspired by John Cooper Works. The problem was that the car wasn't available on its anniversary. It wouldn't arrive in Mexico on time. And it was necessary to bring the Mini special edition experience to 31 dealerships in the country, without the actual car. The solution was to use VR. Through VR we were able to bring a virtual Mini to life and, in the process, make it the first car in Mexico to be sold 100% online.
CASE STUDY VIDEO
MAKING OFF VIDEO
VOLUMETRIC SCANNER
With an active non-contact scanner, we detect volume, position, fragmentation, density and details of the car to be able to model it later.
360 VIDEO
These are videos recorded in all directions at the same time. When you watch the video on a laptop you see it in an equirectangular plane, seeing everything in one image.
PHOTOGRAMMETRY
Photogrammetry is a technique to determine the geometric properties of objects and spatial situations from photographic images.
3D MODELING
Process of developing a mathematical representation of any three-dimensional object (whether inanimate or living) through specialized software.